COKE GATE ..... This was a huge product placement scam where a Coca Cola bottle was placed in front of 20-30 million people for 100 minutes. As you might guess no product is allowed to be displayed in front of the public when these hearings take place. Coca Cola had to pay a large amount of money for the exposure. This company is estimated to be worth around 188 billion dollars. Believe me .. they can afford it.